Guerra IP History:
Established in 1969, in Porto Alegre, Guerra IP is a firm long respected for its commitment to protecting and defending clients’ ideas, innovations, and investments. One defining characteristic of the firm—instilled from the beginning and continuing to this very day—is the ability to foster the feeling that clients are not a number, but rather a personal and integral extension of the firm. Building upon this foundation, the firm continues to reaffirm its dedication to meeting the evolving challenges of today’s IP clients.
In one of many notable achievements, Partner Alberto Guerra was recently elected the Brazilian Delegate of ASIPI (Asociación Interamericana de la Propiedad Intelectual). With this designation, he becomes the Brazilian representative for the largest Intellectual Property entity of Latin America, repeating the feat of his father and founder, Elias Marcos Guerra who joined the firm in 1971, (Brazilian Delegate for ASIPI from 1994 to 2001), and continuing the tradition of seeking to improve the regulatory system for protecting intellectual property in Brazil. Also in the family tradition of excellence, Cristina Guerra, a highly educated and highly practiced lawyer, has been ranked by World Trademark Review as a leader in the Brazilian market with a Bronze designation.
In more recent times, Guerra IP has significantly expanded—opening of a new office in Rio de Janeiro and adding three new, highly experienced partners. This strategic and thoughtful expansion has enabled the firm to grow its global reach and offer top-level expertise in all areas of IP through its new team of professionals: Ricardo Pinho, one of the most respected and accomplished lawyers in Brazil, currently heads the firm's litigation department; Diego Vieira heads the trademark department and serves as a key litigation partner; and Patricia Lusoli joined the team as a trademark partner and currently heads international trademark filing.
While certain hallmark qualities, such as being highly responsive, proactive, personal, and strategic, have remain unchanged, the firm’s recent growth has enabled the realization of a new and expanded vision. With the addition of these experienced and senior IP partners and their teams, Guerra IP has successfully developed into a truly international, full-service IP firm for both national and international clients alike.