Related Practice Areas
New Trademark Manual Issued
March 30, 2015
Originally published in World Trademark Review Daily
On November 27 2014 the Brazilian Patent and Trademark Office (PTO) published Resolution No 142, which
instituted a new Trademark Manual.
The Trademark Manual unifies four documents that have been used by trademark examiners in their daily activities:
In general terms, the Trademark Manual provides detailed information regarding the filing of petitions and trademark analysis. The new manual divides the trademark examination updates into two parts - namely:
disclaimers are currently in use and which are no longer in use. Other aspects concern:
stylisation of official monuments and symbols), but on the other, it set forth more restrictive rules in other
Before issuing the final version of the Trademark Manual, PTO officials met with representatives of the Brazilian Intellectual Property Association, the Brazilian Industrial Property Agents Association and the Intellectual Property Association of the State of São Paulo, and several important topics were discussed. This demonstrates the interest of the Brazilian PTO in hearing what organisations have to say.
The Trademark Manual is undoubtedly an important tool, not only for those who use the services provided by the PTO, but also for trademark examiners in their daily activities.
Patrícia Lusoli, Guerra Propriedade Industrial, Rio de Janeiro
World Trademark Review (www.worldtrademarkreview.com) is a subscription-based, practitioner-led, bi-monthly publication and daily email service which focuses on the issues that matter to trademark professionals the world over. Each issue of the magazine provides in-depth coverage of emerging national and regional trends, analysis of important markets and interviews with high-profile trademark personalities, as well as columns on trademark management, online issues and counterfeiting.