Related Professionals

Alberto Guerra
Cristina Guerra
Flavio Leonardos
Patricia Lusoli
Ricardo Pinho
Rosane Tavares
Diego Vieira
Darian Waihrich Prates

Trademarks

In today’s world of increasing business globalization, brand equity and protection in Brazil and abroad have become critical to ensuring market access and position. Guerra IP understands the challenges involved, and effectively addresses them by applying our vast expertise in Brazilian and international matters as we help clients develop national and global trademark filing, maintenance, and protection strategies unique to their business needs.

Our Services:

  • Develop, protect, and manage clients’ valuable trademarks, service marks, designs, copyrights, and domain names
  • Search and advise on availability and use of trademarks—rendering clearance opinions
  • File and prosecute applications to register trademarks in Brazil and worldwide  
  • Prosecute all maintenance matters and renew existing registrations
  • Build, maintain, and manage international portfolios through an established and reliable network of foreign associates
  • Prevent infringement of trademark rights by policing the marketplace and using third-party watch services and independent research to identify and act upon infringers
  • Negotiate and draft licensing and assignment agreements
  • Prosecute and defend proceedings before the Brazilian PTO and judicial proceedings
  • Advise clients in connection with rights of publicity, unfair competition, copyright and false advertising claims

The experienced attorneys at Guerra IP have an extremely successful track record in maintaining and protecting large, global trademark portfolios—effectively applying their skills and knowledge in:

  • Brand development
  • Registration and proper use strategies
  • Trademark policing and enforcement
  • Trademark clearance
  • Trademark due diligence and drafting
  • Trademark and copyright licenses
  • Confidentiality and non-compete agreements
  • Advertising and packaging review
  • Trademark and copyright litigation as it relates to: infringement; false advertising; unfair competition; dilution; counterfeiting; and trade secrets

Related News

CHINA IN BOX: Brazilian courts recognize secondary meaning

Large department store ordered to cease using trademark similar to previous supplier's Confusion mark

Brazil: Department Store is compelled to cease use of trademark CORTELLE

Trade-dress in Brazil

Superior Tribunal of Justice refuses to apply Article 6bis of Paris Convention

IP Litigation in Brazil

PTO issues new resolution on recognition of highly renowned marks

INPI issues updated Official Bulletin and announces adoption of IPAS

Combating Intellectual Property Infringement at the Border

New Brazilian PTO guidelines

Updated Guidelines for Trademark Examination broaches the subject of Coexistence Agreement

Highlights on the Updated Brazilian PTO Guidelines for Trademark Examination